Elim Turkish Towels


Elim is a traditional striped Turkish Towel. If you are looking for a towel for the beach or pool, to take along to a picnic or to hang with pride in your bathroom, you are sure to find a towel to suit your own personality amongst this beautiful collection. They also make the perfect gift for any occasion.

  • 100% cotton
  • Eco-friendly, lightweight and functional
  • Highly absorbent and fast-drying
  • Size: 100cm x 180cm
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Madeleine Hugo fell in love with Turkish towels while living in Istanbul with her family. A highlight of her stay was an extraordinary road trip through the Turkish countryside where she met a family of authentic Turkish towel weavers. To experience their legendary hospitality was humbling in countless ways. Here, over meals of chickpea stew and Çay tea, they discovered a shared love of family, food and life’s simple pleasures.

Back in her native South Africa, Madeleine decided to bring these traditional Turkish towels home, creating The Cotton Company. She carefully chooses each design specifically for the South African aesthetic and consults with her team of weavers on contemporary designs that resonate with the local market.

Additional information


Coral, Light Blue, Sand